Golf Business News – John Deere unveils long-term partnerships with LPGA & LET

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John Deere, one of the world’s leading manufacturers of agriculture, construction, forestry and turf equipment, has announced a new three-year marketing partnership with the LPGA Tour and a three-year extension to its existing longstanding partnership with the Ladies European Tour.

With the agreement, John Deere becomes the LPGA Tour’s Official Golf Course Equipment Supplier and will support the LPGA Foundation’s efforts to introduce more girls to the game of golf. Additionally, the LET announced a three-year extension to its longstanding partnership with John Deere, which began in 2007.

“We’re excited to welcome John Deere into the LPGA family as our Official Golf Course Equipment Supplier,” said Kelly Hyne, Chief Sales Officer for the LPGA. “We look forward to building upon John Deere’s strong history with the LET and Solheim Cup, bringing experience across both Tours and growing participation in the game of golf.”

Emma Allerton, LET Commercial Director, added: “We too are delighted to be extending our successful partnership with John Deere, continuing to work together towards shared goals and enhancing opportunities across women’s golf.”

John Deere has also signed on as the Official Golf Course Equipment Supplier of the 2021 Solheim Cup at Inverness Club in Ohio. John Deere will work closely with agronomists for both Tours, with the goal of producing exceptional playing conditions across multiple continents.

“We are incredibly proud to become the Official Golf Course Equipment Supplier to the LPGA,” said Manny Gan, Director Global Golf Sales & Marketing for John Deere. “Through this agreement with the LPGA and the extended agreement with the LET, John Deere equipment will play a key role in providing a great playing experience at top courses around the world, and at the 2021 Solheim Cup.”

John Deere will also support the LPGA Foundation’s Renee Powell Grant, which was established in 2020 to provide need-based grants to LPGA/USGA Girls Golf programs that are inclusive of black communities as part of their initiatives. Earlier this year, five Girls Golf sites in the greater Toledo/Cleveland area were selected as the inaugural grant recipients. In 2021, participants from these five sites will participate in the Solheim Cup Experience presented by John Deere, a once-in-a-lifetime opportunity to be a special part of the week’s celebration and competition.



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